Viewing referrer statistics

When viewing statistics, the Referrers report shows a list of referrers, as shown in figure 1. When a visitor finds your site by clicking a link on another site, the referrer is the address of the page with the link. Note that some unethical companies advertise their sites using a technique called referrer spoofing or referrer spamming, which involves requesting pages from a site whilst providing fake referrer information. As a result, some of the addresses listed may not be genuine referrers.

Figure 1. an example referrer list

The list initially shows referrers for the current month. You can use the drop-down field to see the referrers for any month since your site went live.

For well-known sites such as search engines, the site name is displayed instead of its address. For search engines with country-specific versions, the different versions are listed separately. For example, google.com is listed as Google Search, while google.co.uk is listed as Google Search (United Kingdom).

At the bottom of the list is a Download this report button. Click this button to download the report as a CSV file, which you can open in a spreadsheet application.